Search engine optimization strategies can be divided into two main categories: On-Page SEO and Off-Page SEO. On-Page SEO focuses on optimizing the content of your site that is under your control, while Off-page SEO focuses on increasing your authority in your area by creating content and acquiring backlinks to other sites. These are completely different sides of the fence, but both are crucial to the success of an SEO campaign.
To understand the difference between the two, you need to understand how search engine algorithms work on a basic level. Search engines take two main areas into account when evaluating your website and when comparing it to other websites on the Internet.
What is On-Page SEO?
On-Page SEO (also known as on-site SEO) is the process of optimizing the various parts of your site that affect search engine rankings. Ranking factors, including content you optimize, as well as page factors such as traffic and page views, determine where a page appears on search engine results pages. Page factors determine the rank you occupy in search results, while the rank you occupy is largely determined by the page factor. Simply put, the more pages on a page, the better your placement and the higher your position in the results.
On-Page SEO Checklist:
There are many good practices that can be incorporated into writing an effective title tag, but there is one substance that you can control and change on your own website. Put targeted keywords in the title of each page of your website and put the targeted keyword at the top of the page, not at the bottom.
Headings are usually the biggest words on the page, and for some reason search engines give them a little more weight than other pages. It is a good idea to include the target keyword in the headings of your website, but not change the current URL just to insert the keyword. Make sure that the great content of your website accurately reflects the targeted keyword in the title of each page of the website, not the entire page.
You should not change old URLs unless you plan to redirect them to new ones, so consult a specialist first. If you plan to redirect the old URL to a new one, you should change it as soon as possible.
URLs, do not repeat keywords more than once and do not repeat keywords in the URL more than once (e.g. “URL:”).
Alt text for images
Your content management system should allow you to add something called alt-text to images on your website. This text is not visible to the average visitor, but screen reader software uses the old text as a reference to help blind Internet users understand the contents of the image. By providing an alt attribute for your images, the site complies with Web Content Accessibility Guidelines. Inserting relevant keywords in your image description helps search engines understand content on the page.
Fast-loading pages, or page load speed
Google wants to help its users find what they are looking for by offering them the best user experience. Therefore, optimizing your pages will help you load faster and place your site higher in search results. Google has a tool called PageSpeed Insights that analyzes websites on mobile and desktop devices. There are also several quick solutions to eliminate anything that hinders a website or slows down page loading time.
In recent years, Google has prioritized the speed of mobile page loading as a key ranking value. So how do you know if your website is mobile friendly and can you include the URL of your website in the test? Google will tell you how friendly your websites are based on the current Google algorithm.
Besides the load of mobile pages, web design must also take into account the mobile user experience. One way to review and optimize your website layout for mobile devices is to create a mobile usability report that identifies problems that your websites may have.
Google has several ways to measure whether your content is useful or not, and you need to be able to figure out what you’re looking for. The content of your site must be useful to people, the value you provide to the end user, such as links, links to other websites or information about your site, must be easily readable. If you are looking for something that is too specific for those who find your site, you may not be looking in the right place.
Your goal must be at least 500 words, with at least 1,000 words and a maximum of 2,500 words (or more if necessary).
Internal links to other pages on your website that are useful for visitors, but also for search engines: your blog, your social media accounts and your e-mail address.
Here is a blog post on this page that talks more about internal links, but if you add internal links, make sure you have relevant anchor text. Anchor text is clickable text (hyperlinks), usually marked with a blue font and an underscore. To optimize your anchor texts, make sure that the selected words or phrases are relevant to the page you link to.
SEO pages to ensure that potential customers and search engine robots can read your site. On a good SEO site, search engines can understand what your site is all about and index it easily and easily. Search engines navigate through the structure and content of a website by placing it accordingly.
By adding structured data, Google can better understand the content of the page and also use certain types of structured data to display richer results in the queue. Rich results often appear at the top of the queue and generally have more relevant internal connections than non-rich results. As a best practice, ensure that each page of the content contains 1-3 relevant “internal” links.
Structured data uses a schema or an org vocabulary, and Google recommends using the JSON LD format, but structured data can be structured in any other format.
When you share your content on social networks, Google says people find it relevant, helpful and reputable. If you are interested in adding structured data to your website in any way, but are uncomfortable writing code, it is best to hire a professional. Here is a list of the best tools and tools for web development and web design. They also offer a handy Results Test tool to compare your code with a variety of data sources such as Google Analytics and Google Search Engine Land.
Core Web Vitals
User experience is key to the long-term success of any website, and in the spring of 2020 Google will unveil a series of new shared signals that it believes are crucial to shaping the experience for users.
Largest Contentful Paint (LCP), which marks the point at which most of the content of a page is downloaded. The purpose of this signal is to quantify the perceived loading speed of the content on the page, as well as the number of page views and clicks.
This is usually caused by dynamically injected content, web fonts causing FOIT (FOUT), or other embedding that adds dimensions. When responding to user interactions, you should also avoid adding new content to the Site in addition to existing content (e.g., content in the form of links, links to other pages, etc.). One of the easiest ways to optimize the cumulative shift of the layout is to add height and width dimensions to new component designs. The visual stability of a page is measured by cumulative, and it measures the cumulative amount of content on the site and the number of page views.
According to Google, these optimization factors help websites to approach users expectations on mobile devices and make them more responsive and responsive to users’ needs. We believe that it helps you make your business more successful on the Internet, to make it more attractive to your users, so that they can get more involved and do business with less friction. Google works to prioritize sites with positive user experience. The Page Experience for Signal, which will consist of more than 1.5 million pages by 2021 and 2.2 billion page views by 2020.
What is Off-Page SEO?
Off-Page SEO focuses on increasing the authority of your domain by obtaining links to other websites. A good analogy for how authority works is the search engine optimization industry as a whole.
If you have a tub with a rubber duck in the tub and the duck is on its side and you start filling it with water and letting it go, it will be top of the list. SEO sites like Wikipedia, which are responsible for pretty much everything under the sun. They have the ability to swim, throw rubber ducks at them and make them climb.
There is a score called Domain Authority, which calculates how authoritative your site is compared to other sites. You can enter your domain name here to see your score, and there are many other options to choose from (you can also enter your own name).
The biggest off-page SEO factor is the number and quality of backlinks on your site. Create fantastic content that people want to link to because it’s valuable, and share it on social media, which ultimately creates links. Email and email the influencers in your industry that you are ultimately connected to.
This guest post will have a link back to your website, and the website is connected to you , so a good indicator of the quality of your off-page content.
Although the quantity of links is still important, Content Creator and SEO professionals recognize that quality links are more important than quantity today. Therefore, creating shareable content is key to earning valuable links and improving your off-page SEO. How many links do you need to get to the best page, and how many pages do you have?
Which One is More Important?
This is a tough question, and it depends on your domain authority and competitors, so you want to make sure you’re playing in the same sandbox. SEOs also believe that buying links is another valid way to create links, but Google is now penalizing those who buy links to manipulate page rank. Again, when establishing a connection, quality outweighs quantity, but if you submit a link to a directory whose sole purpose is to increase domain access, you will be penalized.
SEOs, however, are generally well advised to get all their ducks in a row before focusing too much on off-page sites. It is not as easy as choosing the foundation and roof for your home, but it is more important to choose the “off-seo” side for SEO. SEO in a complementary way to improve your search engine ranking, and it’s as much about choosing a foundation, roof or house as it is about the content of your website.
Just like building a house, you want to lay the foundation before you build the rest of it, and like a foundation, you may need to come back to it from time to time while maintaining the SEO page.
Types of Online Businesses You Can Start Today.
If you are interested in starting your business today, it may sound like a difficult task that you can not do but the internet has opened up a lot of options for you to be your own boss. Here are just some of the business types that you can start online!
Re-selling products on the internet can be a great way to earn money, the key is finding a source for low cost items that you can sell for more. Are you a low price ninja, garage sale guru or an antique shopper? You can find items at a low cost and then sell them online on sites like eBay for a higher price. You keep the profit and continue sourcing new products. Buy low, sell high!
Since we mentioned writing, we want to add that editing might be right up your ally. Do you find yourself critiquing articles or social media posts as you read them? Editing might be perfect for you. With so many people writing, whether it be for school, work, or fun, almost all of those people need editing services and the internet makes a perfect place to offer those services.
eBay, Amazon, Shopify and Alibaba are excellent choices to start online stores. T-shirts, jewellery, shoes, pretty much any kind of product. If you have stuff that you want to sell, there is almost certainly someone on the internet who wants to buy it.
There are people all over the world who need a helping hand and coaching over the internet is the perfect way for them to get it. There has been an explosion of coaches happening since there’s no regulation or certification needed. You can use your expertise to help others! If its your speciality helping other businesses succeed? Business coaching might be your niche. Where many business owners are familiar with their industry, they might need some help with other aspects of running a business. Marketing, Sales, Web Strategy and more. If you have solid results and business experience, you can make a lot of money helping people get the job they want.
Affiliate marketing is essentially the process of selling products for another website. Many people operate more than one affiliate marketing sites making them extra money. If you’re just starting out with an online business idea, you don’t even need a product. With programs like JVZoo and other affiliate networks, you can simply earn money by sharing other people’s products!
Do you have a talent creating all things graphic and visual? Digital art work that can be found across the internet and on every website, which means there’s a high demand for this type of service. If you want to share your artistry with the world, offering graphic design services might be perfect for you.
Freelance writing and other forms of writing have become the backbone of the internet. Not only do readers want reliable content, business owners are looking to hire writers like never before. You can easily find paid writing gigs just by performing a simple internet search!
Voice Over Services
Books, YouTube videos, and sales videos all require voice covers, it is easy to do this with a good microphone and an internet connection.
What is social media marketing?
If you are a small business owner looking to use social media as part of your marketing strategy, read our guide for the information you need to know.
Social media has become an important part of everyday life. Not only do people use it to connect with friends and family, but it’s also a way of interacting with brands. This means there are opportunities for businesses of all sizes to use social media as part of their marketing strategy.
In 2019, it’s predicted that there will be 40.58 million social network users in the UK, according to data published by Statista.
But how is social media marketing defined? What is a social media marketing strategy? Why are they important? How can you create one for your business?
We will provide the information you need to know, along with an introduction to some of the main social media marketing platforms.
In this article, we will consider:
- What is a social media marketing strategy?
- Social media marketing platforms
1. What is a social media marketing strategy?
In this section, we will discuss what a social media strategy may look like, and show you how to create one for your business with our quick step-by-step guide.
What is social media marketing: A DEFINITION?
Social media marketing (SMM) is a way of using social media platforms to market to your customers on the internet.
Marketing can be text, image, or video based, or a combination of the three. It could be organic, where customers find your business, or paid, where you pay to be put in the feeds of your target market. You are likely to begin focusing on the former, but in time, you may want to consider running promoted posts or paid advertising for your business on social media.
An SMM strategy should take into account the differences between the platforms on offer. For example, Instagram is primarily visual, Twitter is text-based, while Facebook offers multiple options for sharing content.
Whether your business is completely new to using social media in this way, or it’s already active on some sites and you are looking to increase your activity, it’s important to have a plan (the strategy) to guide you.
This is likely to include setting goals for social media overall, and may also include specific aims for each platform too. It may be helpful to consider goals that are SMART – specific, measurable, relevant, and time-bound.
Examples of social media marketing goals include:
- Raise brand awareness
- Connect with target audience
- Direct selling
- Gain traffic (visits to your site or social pages)
- Create new leads
- Provide customer support
How to create a social media marketing strategy
Note that this brief guide works on the basis that you have already set up your social media accounts.
- Define why your business is using social media
- Understand your target audience
- Consider key metrics
- Conduct competitor analysis
- Create, schedule and publish content
- Review activity on an ongoing basis
2. Social media marketing platforms
Now you have learned more about creating a strategy, we will introduce some of the top social media marketing platforms.
Founded in 2004, Facebook has grown to become one of the internets most long-standing and popular social media platforms.
You can create a specific Facebook for Business profile, and use it to interact with your customers. Features like the instant messaging function (for customer support) and the ability to create ads (for promoting products) are particularly useful for businesses.
With more than 500 million tweets sent each day, Twitter is an ideal platform for businesses looking to connect with more people. However, with its focus on discovery, it offers the opportunity to reach new audiences.
On Twitter, it’s possible to promote Tweets and run ads, allowing you to boost the reach of your 280 character messages. Twitter is primarily word-based, with its #hashtags and direct messages – essentially, it’s all about building a conversation with your customers.
If you are looking to connect with your customers through images, then highly visual Instagram is the social media platform for your business. 80% of accounts follow a business on Instagram, and the platform can be used to inspire customers to make purchases. Now offering video in addition to still images, Instagram offers businesses the opportunity to promote products, as well as interact with their communities.
Moreover, with a dedicated Instagram business account, you can benefit from additional features like contact details and call to action buttons.
Another highly visual platform, Pinterest allows its users to create and curate boards of their favourite inspirational images.
Whether your company offers luxury holidays or budget interiors, Pinterest offers the opportunity for businesses to get their products in front of customers who are looking to make decisions. Your business can also share content that it itself finds inspirational.
Promoted pins and buyable pins are a way of targeting more customers as well, with the latter allowing users to make purchases directly within Pinterest – a quick and easy experience for them, and a prime commercial opportunity for businesses.
Whether you decide to create your own content or run an ad, YouTube is the place to be for businesses wanting to use video marketing. It allows users to create video content that can be accessed by a worldwide audience.
For example, you could use YouTube to create informative how-to videos, or videos that raise brand awareness by taking a look ‘behind-the-scenes’ of your start-up on a day-to-day basis. You could also use the platform to showcase what happens during your production processes, while YouTube’s live function allows for ‘in-the-moment’ connection.
Video content is becoming an increasingly popular form of marketing, and YouTube is one of the most well-known social media platforms dedicated to the moving image.
What is social media influencer marketing?
You may have heard of influencers – people who are highly active and influential on social media, often due to the number of followers they have and the levels of engagement within the communities they have created.
Some companies use these Influencers and other social media influencers as a way to reach out to the customers they want to connect with. This could be through sponsored posts, or more developed partnerships.
What are the next steps?
From reading this page, you have learned more about social media marketing for businesses, as well as the importance of a strategy. Additionally, we have provided an introduction to some of the top social media marketing platforms.
Next, fill in the contact form at the top of the page and get your social media marketing package for your business from Obianke’s Businesses.